FASHION DESIGN + BRANDING
Sara Knits Co.
From hobby to business
In university I learned how to knit. It was a way of keeping my hands busy while exercising my creativity and logic and math skills. The knitted pieces would pile up and naturally my inclination was to sell them. I set up a shop on Etsy in 2015 and hold a handful of pieces here and there.
It wasn’t until 2016 when I couldn’t find a pattern for a top design that I wanted to make. So I wrote my own and put it up for sale. I found my niche designing knit and crochet pieces and using my graphic design skills to write easy to read patterns.
Sara Knits Co. is a one-woman show. I drive sales through social media marketing and fulfil physical orders from my Toronto apartment. When inspiration hits, I design, draft, and layout each pattern which is offered in multiple sizes. I also photograph, model, and art direct the whole operation.