FASHION DESIGN + BRANDING
Sara Knits Co.
![8C50F7D0-7C29-447D-9E59-023F911AEBD3](https://sarayong.com/wp-content/uploads/2018/12/8C50F7D0-7C29-447D-9E59-023F911AEBD3.gif)
![8C50F7D0-7C29-447D-9E59-023F911AEBD3](https://sarayong.com/wp-content/uploads/2018/12/8C50F7D0-7C29-447D-9E59-023F911AEBD3.gif)
From hobby to business
In university I learned how to knit. It was a way of keeping my hands busy while exercising my creativity and logic and math skills. The knitted pieces would pile up and naturally my inclination was to sell them. I set up a shop on Etsy in 2015 and hold a handful of pieces here and there.
It wasn’t until 2016 when I couldn’t find a pattern for a top design that I wanted to make. So I wrote my own and put it up for sale. I found my niche designing knit and crochet pieces and using my graphic design skills to write easy to read patterns.
![SKCo-web-01](https://sarayong.com/wp-content/uploads/2018/12/SKCo-web-01.png)
![SKCo-web-01](https://sarayong.com/wp-content/uploads/2018/12/SKCo-web-01.png)
Success
I now offer 13 unique digital patterns in my store, along with seasonal finished pieces.
Since January 2017 Sara Knits Co. has had +72.2k visitors and over 1000 online orders. It has served as a channel of passive income.
![macbook-skco-10](https://sarayong.com/wp-content/uploads/2018/12/macbook-skco-10.png)
![macbook-skco-10](https://sarayong.com/wp-content/uploads/2018/12/macbook-skco-10.png)
![SKCo-web-02](https://sarayong.com/wp-content/uploads/2018/12/SKCo-web-02.png)
![SKCo-web-02](https://sarayong.com/wp-content/uploads/2018/12/SKCo-web-02.png)
My Role
Sara Knits Co. is a one-woman show. I drive sales through social media marketing and fulfil physical orders from my Toronto apartment. When inspiration hits, I design, draft, and layout each pattern which is offered in multiple sizes. I also photograph, model, and art direct the whole operation.
Project Details
Company: Sara Knits Co.
2015 – Present