Mercator.ai
Head of Product & Design
From MVP to $750K ARR
Taking a construction-tech startup from a Canadian MVP to a US product in 3 states: learn from a beta, focus on three user goals, then treat data as the product.
Read more about Mercator.aiI’m a Product Designer in Toronto, working across product, design, and marketing, mostly working with early-stage startups, where clarity is low and the pressure to just ship it is high.
Get in touch: LinkedIn
Head of Product & Design
Taking a construction-tech startup from a Canadian MVP to a US product in 3 states: learn from a beta, focus on three user goals, then treat data as the product.
Read more about Mercator.aiProduct Designer
A two-week rebrand that grew into billboards, a Property Brothers campaign, and a visual brand Pine still uses today.
Read more about creating Properly’s brandProduct Designer
Data is powerful. But the difference between useful and complicated comes down to design.
Read more about Property History at Properly